About The PROTON Brand
Our brand is defined by the sum of all lasting impressions we leave with our many audiences. This brand perception can be formed either by default as it is determined by others in the course of a company's activities, or it can be positively managed and designed for a specific response.
The PROTON Logo remains consistent with the same mark found on its vehicles to ensure that the PROTON brand retains a single identity.
The roaring tiger mark is PROTON's legacy as a Malaysian carmaker. It represents Malaysia's heritage and relates to the two tigers found on Malaysia's coat of arms. The characteristics of the tiger symbolises PROTON's management style and business tenure, while its strength is reflected in all PROTON products.
Its shield emblem signifies solidity and trustworthiness as an automotive manufacturer, delivering quality and reliability in its products and services.
The diamond shape is a tribute to PROTON's original top mark and is among the more unique automotive logo shapes familiar to domestic consumers.
Black is the predominant colour, denoting PROTON's strength, confidence and determination, while the sleek silver demonstrates its growing maturity as a key automotive player in the Southeast Asian region and eventually in the rest of the world. The colour silver also connotes technological progress and innovation – traits that are reflected in its new vehicles.
Finally, the overall minimalist black and silver finish reflects simplicity and consistency, traits reinforced in PROTON's identity.
